The year of AI: technological transformation and new paradigms
In 2024, Brazil witnessed significant discussions in the regulation of artificial intelligence (AI) with the approval of Bill No. 2,338/2023 in the Senate towards the end of the year. This bill aims to establish a national regulatory framework for AI, setting forth rules for its development, implementation, and usage. The bill emphasizes the centrality of the human person, responsible innovation, and market competition. Key provisions include requirements for companies to enhance their risk management measures and guidelines on liability for damages caused by AI technology. However, the bill must still pass in the House of Representatives and be sanctioned by the Brazilian president before it can become law.
Another milestone in 2024 was the increased accessibility of generative AI, with both companies and individuals integrating the technology into their daily activities and broader corporate strategies. The integration of AI systems is expected to expand further in 2025, potentially revolutionizing the way we work and live.
The AI sector in Brazil is experiencing robust growth, driven by private initiatives, increased access to technologies like generative AI, and heightened government focus on regulation and responsible use. Nevertheless, challenges such as insufficient digital infrastructure and the need for more technical training persist. There are strategic opportunities in sectors like agribusiness and financial services, as well as the potential to develop solutions for local issues in public health and environmental conservation. It is crucial to ensure that regulations, economic incentives, and public policies are aligned to foster continued research and development. While the proposed AI regulatory framework for Brazil represents progress, there are concerns that overly detailed and burdensome rules could hinder innovation. For a sector as dynamic and competitive as AI, flexibility is essential
Paulo Brancher
Partner
Bill establishes governance measures, upholds the rights of affected individuals and groups, and classifies high-risk and excessive-risk AI systems
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